Querencia Thrilled By Study into Unique Branding
After it was revealed that start-ups with unique names are set for greater success, sales, and marketing firm Querencia has shared how their branding has helped them attract top talent and build a stronger workforce and client base.
A study published in the academic journal Venture Capital has revealed that a start-up’s name can significantly impact how investors perceive a new company. The study indicated that for early-stage investors, those businesses that have a unique name would get noticed more; when very little is known about a company in the early stages of business, a unique name will give the impression that there is something special about the enterprise and what they have to offer. The study also mentioned that names that are easy to pronounce (for example Uber) are preferred by investors and tend to be offered more money.
Sales and marketing firm, Querencia has found themselves that having a unique name and a clear brand message has helped them thrive. In the Spanish language, Querencia is a place that an individual can go to, to draw out strength. The firm believes that this can also be applied to the services that they offer to their clients. Querencia has a sales and marketing expertise, and experience sales force and face-to-face marketing strategies to be able to provide bands with a service that generates a greater power, allowing them to win, even in the most competitive of markets.
Querencia’s unique brand name has made it easier for the firm to attract like-minded professionals and build a talented workforce to grow throughout the sales and marketing industry. Based in Sheffield, Querencia is a sales and marketing firm that can bridge the gap between brands and their consumers, by offering a personalised, interactive, and full-service marketing experience. The company can bring a business’s brand to life by engaging customers in educational presentations and meaningful in-person communications, which goes a long way to secure brand loyalty.